Some of the books from previous FreeBook posts are still available for free. If you want to see all free books as they come out you should follow Books on the Knob on their RSSor Twitter Feed. As always please check to make sure the books are still free before you “buy” them, especially from Amazon. Prices can change quickly. This may be a one day offer. Pick it up quick.
Business Books
The Truth About Managing People by Stephen P Robbins - This book reveals 53 Proven Principles for handling virtually every management challenge. The Truth About Managing People offers real solutions for the make-or-break problems faced by every manager. You’ll discover: how to overcome the true obstacles to teamwork; why too much communication can be as dangerous as too little; how to improve your hiring and employee evaluations; how to heal “layoff survivor sickness”; even how to learn charisma. This isn’t someone’s opinion; it’s a definitive, evidence-based guide to effective management: a set of bedrock principles you can rely on throughout your entire management career.
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First by Michael Tasner – This is the complete, practical, no-fluff desk reference to next generation online and mobile marketing. Drawing on his extensive experience helping companies of all sizes successfully utilize the web, mobile marketing, and social media, Michael Tasner helps marketers, entrepreneurs and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner distills all of today’s new options into the key trends that offer the greatest opportunities for today’s marketers. Coverage includes: Identifying the new marketing technologies that are most likely to drive value — and avoiding those that won’t. Capitalizing on today’s fastest-growing online marketing trend. Utilizing “Web 3.0” approaches to increase leads, traffic, and sales, reach new markets, and grow share in existing markets. Prioritizing your online marketing initiatives for maximum impact. Collaborating virtually with your entire marketing team to accomplish more at lower cost. Creating focused action plans for the next three, six, and twelve months.
How Zappos Shoes in Sucess by New Word City – This is a very short, but complete book about Zappos. - How did Zappos grow 20 percent in the midst of the worst recession in decades? It used super service to build a huge and loyal customer base. It brought in some fresh air-and fresh ideas. And it got social. Here’s how you can follow in Zappos’ footsteps. Whenever he meets someone, Tony Hsieh asks whether the person has ever shopped at Zappos.com, the online shoe store he heads. One day, Hsieh’s question triggered a harangue. The man’s wife had spent $60,000 in one year on Zappos. “I should pay you to remove [her] name from your database,” he said. Hsieh was inspired. Soon afterward, he announced that his shoe store would offer a “Cease and Desist” service. For the modest sum of $50,000, Zappos would agree to permanently disable the account of a wife, husband, or significant other. No one has accepted that tongue-in-cheek offer. But the whole caper was of a piece with a company that has put having fun at the heart of its public image and corporate culture. That, along with a smart, ever-evolving business plan anchored in superlative customer service, has made Zappos one of the rarest of business phenomena-an enterprise that thrives by breaking nearly every rule of retailing, online and off.
Your Credit Score, Your Money & What’s at Stake (Updated Edition): How to Improve the 3-Digit Number that Shapes Your Financial Future by Liz Pulliam Weston - In post-crash America, it’s tough to get credit…and even tougher to get rates and terms you can afford. That makes your credit score more important than ever before. Now, MSN Money/L.A. Times personal finance columnist Liz Pulliam Weston has updated her best-selling book on credit scores to show how you can maximize your score right now–and save yourself a fortune! Weston reveals the tough new realities of borrowing and credit scoring, and shows why they aren’t going to change any time soon. She rips away the mystery surrounding credit scoring, including the FICO 08 overhaul, and tells you exactly how to use the new system to maximize your score. You’ll learn how to fight back against lenders who want to lower your limits or raise your rates…bounce back from bad credit and bankruptcy…choose the right credit solutions and avoid options that only make things worse. One step at a time, Weston will help you build (or rebuild) your credit score–so you can get the credit you need and deserve!
Curious Folks Ask: 162 Real Answers on Amazing Inventions, Fascinating Products, and Medical Mysteries by Sherry Seethaler – San Diego Union-Tribune columnist Sherry Seethaler brings together 162 of her best answers–all crystal-clear, accurate, quick, and a pleasure to read. Seethaler is one of this generation’s best science explainers, and it shows: Every answer is accurate, fun to read, and distilled to a single page or less! Want to know how canned air works…or nuclear bombs? What causes goose bumps, earwax, dandruff, headaches? Whether it’s healthy to crack your knuckles, drink decaf, eat chocolate? What it costs to run all those LED lights around your house? It’s all here–and a whole lot more!
