Takeaway: More inspiration about how to start something new from whatever position you are in. Godin is about innovation and if we want a strong economy, we need people at all levels that follow through with this book.
I am a mixed relationship with Seth Godin. On the one hand I think that he is very inspirational, a good writer and has been very good at communicating to a large group of people.
But I have been frustrated with some of his concepts in the past. But there is not a lot controversial in this book. Essentially, the book is giving people permission to start something new, be innovative and ‘poke the box’ to see if there is a better way to accomplish or create something.
That is really all that the book is about. It is worth reading because Godin has the ability to really get at the heart of a matter. Accomplishing something big is about actually starting something, seeing it to the end and learning from failure, then trying something else.