I love ebooks. I primarily read digital formats. But there are a couple of things I miss about physical books. One of them is the ability to give books to friends and family. Of course you can give a Amazon or Barnes and Noble gift card. Or you can ‘gift’ books using an email address on Amazon.
But Livrada has new idea. They are physical gift cards that are for a specific book that can be redeemed for either Amazon Kindle or Nook books.
Right now they are exclusively sold at Target in the electronics section near ebook readers.
This is a good idea. The cards have the cover of the book and the back has the description similar to the back cover of a paperback.


![The Russia House (Dramatized) | [John le Carré] The Russia House (Dramatized) | [John le Carré]](http://ecx.images-amazon.com/images/I/41LQGrst0+L._SL175_.jpg)




