I am reposting this 2010 review because the audiobook is the Audible deal of the Day and on sale for $3.95
Takeaway: The human brains ability to justify and rationalize mistakes is enormous, useful and incredibly dangerous. There are huge implications for every facet of life.
This is a wide ranging and enormously interesting book on memory, retention and and self justification. The basic idea is that our brains are designed to minimize Cognitive Dissonance. Our brains will re-write memory and selectively remember details or give us other means to repress or eliminate Cognitive Dissonance.
Early in the book there are a number of examples of government, journalism and scientists that believe that they did nothing wrong while external evidence suggest otherwise. One of the most egregious, is the first study that showed a link between autism and vaccines. The lead author of the study was being paid on the side by class action lawyers (over $800,000) as an expert witness and researcher into the connection between autism and vaccines. The link was not disclosed and the research study continues to be influential even after it has been widely disproven by additional studies.
Another interesting example are the gifts given to doctors by drug companies. Drug companies know that small gifts are very effective in creating obligation to the drug companies, but large gifts, especially early in the relationship will make the doctors feel like they are being bribed. One of the important insights from this section is that often people do small things that are not wrong, but once they are a situation, end up doing many things that they would not have considered if they started with that action. For instance, Watergate did not start as a break in, but by the time all the players were in the game, it was easy to justify something that most of them would have never participated in had the idea of a break-in and cover-up been originally on the table.





Summary: Neil Patrick Harris plays with the old choose your own adventure format while telling his own story.
Takeaway: Technology is too important to not think about deeply. If anything can become an idol, then the things we spend most of our time and effort interacting with should be examined.