A guest post from regular contributor Seth Simmons.
How Music Got Free is a totally fascinating account of the mp3 and how it almost destroyed the music industry.
The story begins with a history of the invention of the mp3 by a handful of German scientists. Through trial and error and years of research, they pursued and eventually perfected an algorithm for compressing music into a file 1/12 the size of standard digital audio. In an unexpected twist, the inventors’ original conception was to support streaming of music across the web–30 years before Spotify–but that idea was too far ahead of its time.
After the mp3 lost music technology’s first “format war” to a similar but inferior encoding method (the mp2)–it was designed by a competing group that outmaneuvered them politically–the nascent format staged a comeback through a number of steps (and mis-steps) that would both solidify its dominance and drastically reduce its money-making potential. The inventors licensed the technology to the NHL for use in broadcasting compressed audio of game commentary; they released encoding software to the web for free; they declined to register for a patent on the first mp3 player, thinking of it as simply a hard drive; they convinced Microsoft to license the mp3 for their media player, and thus got a small cut every time somebody bought a copy of Windows.





Takeaway: Lewis really was a gift to the church as a whole.